I need help building a foundation locally for finding students for guitar lessons. What are the best ways to advertise for teaching? I have already been planning on making professional business cards. I also have put in several ads in craigslist, merchant circle, yellowpages, whitepages, and many others. These do not seem to work even when the very students that I have have been rating my lessons on these sites as a four and five star rating. Ive asked several people and they believe that business in a local smaller city seem to grow customers from mostly word of mouth. Well how am I supposed to do that if I dont have very many customers. Oh and Ive allready gone to local music shops and have posted flyers for my business. Im just really stuck. Even when I am networking with just about 10 different major networking sites including myspace, facebook, twitter, and many others. Much help is appreciated. Thank you for any advice!
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To start teaching guitar lessons what do I need other than business cards? How do I gain more customers?
By admin on December 26, 2010
Posted in My Professional Business Cards | Tagged Ive, merchant circle, networking, professional business cards, teaching, whitepages | 8 Responses
8 responses to “To start teaching guitar lessons what do I need other than business cards? How do I gain more customers?”
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I would love guitar lessons!! But I’m not really into travelling so unless you’re here in South Jersey than too bad. But maybe if you put up flyers in places that kids and teens like me can find them because I know a lot of people that would like to be taught.
ooooooh i take guitar lessons!
make a website… and send out fliers, have a phone #, talk to people, and tape fliers in popular places… like and then have little pieces of cut paper with your number.
hope this helps,
McKenna.
1 Go to all the public school Music teachers and ask if they wouldn’t mind name-dropping your lessons. Offer a 5% discount to all students that have an A-B average in their arts classes.
#2 Maybe you can offer your lessons as a college credit; talk with a nearby college arts professors about any programs you could offer highscool seniors.
#3 Go to a T-Shirt Silk-screening shop and create some Ultra Cool T-shirts (about 48 one-color shirts, white) and give the first 24 away to people that you know would be around young folks. then sell the rest at your lessons or give them away for completion of your course.
Just some ideas; I hope they help.
This is really all about knowing your customer and building partnerships.
You need to find out who your customer is expected to be, then find out where your customer goes and how you can get yourself (or your business in front of them).
Example, if you expect to have kids as clients, then you might want to work with some school districts (if they allow it) and send fliers home to parents (that happens a lot with my kids school). Perhaps you can offer free workshops to those kids or parents. But you’ll want to try to do some research to find out when people are most likely to take music lessons to narrow down your customer base. If you can’t find any research you might have to do your own “man on the street” survey to answer your question.
Secondarily, find out how to do advertise and help others get their goals too. So in the case of the music store, tell them if you pay for the advertising for the free workshop, maybe they’ll loan you a room for it, and maybe they’ll promote you too. That can help bring in customers for them too. So it’s win-win, build partnerships.
I don’t have a music business so you may have to tweak it to fit, but I hope the underlying message comes across.
I realize giving freebies isn’t paying you, but it leads people to get to know you, then to paying you. Good luck.
Get out in person and demonstrate your full variety of talent unless it is loud hard rock which would disturb the area. Find a park if your small town has no mass transit stop or station, somewhere lots of people pass by and might stop and listen even for 1/2 minute. Close your guitar case so you don’t get contributions. Take song requests.
Instead of a guitar case have a little stand and sign “Please take one of my Business Cards” Be sure it says “By appointment” so you imply good business ( Lie a little ). Tell the local school music dept. that you give lessons. Advertise in school paper. Do they sell smaller guitars for younger students as with violins? Link-up with a piano teacher and other instruments as a student might want to change to the guitar. Consider teaching at a Classical Music school or in Nashville whichever your style.
Classified Ads in the right category used to work. But you may have to run them for awhile.
The longer route could be to perform for the right crowd matching your music. That should/would lead to inquiries.
Hang out were the kids stops after out of school, and approach them with:”Anybody wants to play music?” and give them your flier where you describe what type of guitar music you teach.
You could also survey them with: “What kind of music would you like to play with a guitar?”
Talk to Music Teachers at local School and give him/her some demo tapes of the music you can teach; and then go back and ask them
“What did you think of them?” Listen and takes what comes.” If positive (they may be classically trained or something) “What would be the best way to let the students know about my guitar classes so they can improve their skills?” Try to follow any constructive Ideas and don’t forget to pop the Question: “Would you recommend me to them?”
If yes find out if you can leave a business card or flier somewhere they could find them.
I don’t know your type of music and if you’re playing in a band or not:
A byway could be to advertise for guitarists for your band; test them out and come up with constructive criticism. Then say you can help them with their skills. You may even ally yourself with local Agents that places musicians for gigs and smaller jobs; and send them that way after you have helped them improve their skills.
This time is always the time for young people that wants to do whatever it takes to perform/ and make some money doing it.
What I’m saying is that your focus should be on what they could accomplish by learning to play the guitar, rather than just learning to play. Check out this approach as well.
Business card work.a great place to get them is from Luice Design. They’re amazing you can get everything from plastic cards to metal ones and even wood. along with great high quality UV and gloss cards. They can even help make u new designs and logo. they are amazing and have great prices